About BOSPO PTE.
We have been developing strategies and campaigns for leading brands from technology, finance, retail and other business sectors.
A successful solution for every business is - IT marketing. What is IT marketing?
The IT market does not tolerate mistakes. Therefore, any failure in projects leads to a sharp undermining of the reputation company and customer confidence. Enterprises are losing partners, customers and finances. Experience gained over the years allows marketers to effectively use new tools marketing, use old techniques when necessary.
IT marketing is understood as the sale of high-tech information products through certain methods. This is the conquest of the IT market through the development and practical application of new technological approaches.
In practice, IT marketing is identified with the concept of Internet marketing. Both terms sound similar, but there is a significant difference between them. Software implementation is both IT marketing and Internet marketing. But in case of sale consumer goods or food IT marketing is inappropriate. According to the direction of IT marketing is divided into two types:
External marketing - marketing focused on attracting customers;
Internal marketing - marketing focused on attracting and retaining employees.
Levels of Marketing
The strategic level involves making a decision on the choice of a particular technology for work (Java, Net, etc.). Also, the selection of target markets, the creation of a long-term plan for the production and sale of software products, the choice of specialization (IT in the banking sector, etc.), decision-making regarding pricing policy are carried out. The main advantage of an IT company is precisely its clear specialization.
The tactical level involves the promotion of a software product in selected market niches, as well as the promotion of the IT company itself as a team of professional and experienced software developers and a reliable partner for outsourcing organizations. At this level, a database of real and potential customers is created, as well as a search for customers for outsourcing developments.
The operational level of marketing is the activity of an IT company in the implementation, implementation and maintenance of a software product or service. The main tasks of this level are the conclusion of contracts for the sale of IT products, the implementation of the product, the timely upgrade, the solution of issues that arise during the operation of the software, as well as the development of the IT product in accordance with market requirements.
Featured Competencies
Content Marketing
Content campaigns that combine high user value, relevant reach and positive branding signals.
Content Creation
User-focused content formats that create informational value and a high level of virality.
SEO
Holistic SEO campaigns that focus on user intent and result in higher rankings and organic reach.
Lead Generation
Campaigns with intelligent conversion elements that attract and convert potential leads.
Digital PR
Building reputation for companies by analyzing their standing and distributing their content in the relevant online media.
Seeding
Campaigns that ensure the organic distribution of content and generate branding effects in addition to relevant reach.
Consulting
Individual analysis of existing, reputational, reach and content potential and joint development of strategic market positions.
